NEWS RELEASE                                                                                             5 December 2001

LOSE WEIGHT THE TASTY EASY WAY WITH THE WOOLIES NEW “COUNT ON US...” RANGE

It’s never been easier to lose weight or stay trim without stress!

With the launch of the exciting new “Count on Us...” range of healthy, slimming foods from Woolworths, you can shed those extra kilograms while enjoying the tastiest meals that really fill you up.

Research has shown that consumers who need to lose weight want food that is low in fat but high in flavour. They also want variety, convenience and portions fit for human beings, not mice.

Now Woolworths has launched the “Count on Us...” range of foods that takes a bit of the hard work out of losing weight. Each product is kilojoule-counted with low fat and low salt content without compromising on taste, and can be used in any healthy diet plan for weight loss or weight maintenance.

“Count on Us...” is guaranteed to keep the hunger pangs away and overeating at bay.

Woolworths customers who want to be trim can enjoy substantial portions with no preparation or weighing. There’s more…..you can also indulge in desserts and treats that satisfy your most decadent cravings.

The new “Count on Us...” range covers the full spectrum of foods, including dairy, groceries, bakery, a variety of gourmet prepared meals, poultry, meat, sweets and snacks, and prepared salads. You need never go hungry while losing weight.

For a tasty breakfast you can try our seasonal fruit with vanilla yoghurt top pots or our melon medley with vanilla yoghurt top pots, “Count on Us...” baked muesli, delicious flavoured yoghurts and bran muffins.

On the lunch and dinner menu we offer gourmet yet slimming delights such as prepared oriental chicken and noodle salad, lemon and ginger chicken, chicken tikka with basmati rice, and stuffed butternut with barley mushroom risotto and cottage cheese.

Fancy a pizza? Then try our delectable roasted vegetable or ham and mushroom pizza without losing site of your weight loss goal. Amazing, but true.

 If you have a sweet tooth, try our “Count on Us...” fruit gums, mango and pineapple cereal bars, light and fluffy chocolate mousse (we kid you not!) or caramel custard-style dessert.

The “Count on Us...” range also includes light snack meals, braai foods, accompaniments like vegetable express, vegetable selection with herb butter or broccoli, courgettes and peppers with fresh tomato sauce.

Indulge your taste buds while safe in the knowledge that all products in the range are meticulously prepared and are fat, kilojoule, salt and portion controlled.

It’s all about guilt-free eating and a healthier lifestyle.

Go for it! The tantalizing new range of “Count on Us...” food is available at selected Woolworths stores countrywide from the end of January 2002.

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