DRAFT NEWS RELEASE 23 August
2004
MAJOR BUSINESS OPPORTUNITY FOR
DISTRIBUTORS OF PSITEK PRODUCTS IN
page one
Psitek (Pty) Ltd, Africa’s world leaders in developing and
manufacturing telecommunication solutions for the global market since 1990,
will be displaying two innovative products at the 10th International
Exhibition in
The Psitek Jembi
The Jembi is a pay phone that is used as a business tool for
the vending of voice calls, SMS and even pre-paid GSM PIN tokens. Portable and
reliable, it has a built-in rechargeable battery and antenna and can be powered
by an external power sourcesuch as mains current, an external battery or solar
panel.
The Jembi is
There are three key players in the Jembi
distribution chain. Psitek appoints distributors who manage the units and, in
turn, contract mobile network operators (MNOs) who operate the Jembi in the
public domain. The distributors sell talk time to Jembi owners on a pre-paid
basis, the public pay the MNOs to make calls or send SMSs and the MNOs pay the
distributors at a lower rate than they charge the public.
In order
to manage the credit risk, the Jembi contains purse manager firmware, meaning
that the unit will only work if the purse contains money. Only the distributors
can load the virtual money and they only do so once the MNOs have paid real
money to the distributors.
MAJOR BUSINESS OPPORTUNITY FOR DISTRIBUTORS OF PSITEK
PRODUCTS IN VIETNAM
page two
For security purposes, each SIM card will only work with its
allocated unit and can also be set to work at certain base stations. If it is
moved from its allocated venue, the unit will inform the relevant person. This
is to prevent sellers from encroaching on one another’s territories.
It also offers the option of a remote unit, allowing the
user privacy when making a call.
The Psitek Fusion 100
The second product, the Fusion 100, is a GSM interface cost
saving device that allows landline calls to be routed via a GSM cellular
network, offering the security and hardiness of standard telephone units. This
saves companies money by providing cost-effective calls to mobiles by being
connected to a PABX, standard PSTN telephone or a serial port.
Fusion 100 allows companies to take advantage of cost efficiencies gained by making calls to a mobile phone via a GSM network without passing over the PSTN network. The PABX is programmed to route all outgoing calls made to mobile phones
to the Fusion
100 connected on its trunk lines. Billing is then done on a GSM network at a
more cost effective rate.
Fusion 100 also supplies a temporary telecommunications infrastructure
in areas where there is none, such as on building sites or in disaster areas.
The Fusion 101 is also available in a card based rack
version for larger companies where the demand exists for mulitiple Fusion
installations. Each card has the functionality of the Fusion 100 and the rack
fits into a standard 19” frame used for LAN routing server equipment. It
requires one power supply and utilises up to two external antennae for up to 16
SIM cards.
The Fusion offers
features, such as optional battery backup, an easily accessible SIM card
holder, provision for an extended antenna cable, a Windows-based configuration
utility, remote management, field upgradeable via a serial port, network and
call statistics, a call back function, automatic call termination with warning
tones to restrict call duration, call barring, caller ID forwarding,
configurable tones, provision for SMS management and automatic or remote
reboot, among others.
It can be fitted to
many different makes of PABX and is configurable to allow for unique PABX
settings.
According to Psitek Chief Executive Officer, Ian Harrison,
Psitek (Pty) Ltd has developed a management tool to assist distributors with
their responsibilities and to enable them to provide the best possible service
to their customers.
He adds, “Psitek has a unique understanding of the
challenges and opportunities offered by emerging and established
telecommunications markets around the world. Continuously finding solutions to
problems by offering simple and aspiring ways for entrepreneurs to make money,
our vision is to be the best in the world at unlocking problems specific to the
emerging economic
MAJOR BUSINESS OPPORTUNITY FOR DISTRIBUTORS OF PSITEK
PRODUCTS IN VIETNAM
page three
regions of the world, and creating product solutions that
are appropriate and meaningful to the lives of those living in these regions. “
Cliff Warren, the Psitek Business Development Executive Asia Pacific, who will be in Vietnam to sign up distributors, said, “Psitek, which is a leader in innovative global technology, is offering potential distributors a unique opportunity to market, sell and support products that are strong and reliable in a growing and competitive market. Besides the revenue that a distributor can make on retailing the products at no credit risk, there is potential significant recurring revenue opportunity and scope for tremendous job creation, social upliftment and enhanced communication.
“We are aware of products manufactured in other parts of the world which may cost less but are not as strong and reliable as ours and are not privy to the years of experience of a world leader, such as Psitek.”
Never afraid to tackle new and promising fields within the
industry, Psitek has enjoyed steady and continuous growth by focusing on key
niche market segments.
For the past eight years, the bulk of the
company resources has been aimed at the implementation of cutting edge
technology. By consistently maintaining product differentiation through
extensive research into product features and technological innovation, Psitek
focuses on exceeding customer needs and producing superior solutions.
Readers requiring further
information may contact Cliff Warren on 27-21-912 2122 or 27-82- 990 0911 or cliff.warren@psitek.com They could
also email Psitek on sales@psitek.com or
contact the Psitek helpline in
ENDS
Issued by Rosemary
Hare Public Relations cc
8010
On behalf of Psitek
(Pty) Ltd
7536
For further information, please contact Lisa Hayward at
Rosemary Hare Public Relations on (021) 465-166 or 082 579 3790.
All news releases produced by Rosemary Hare Public Relations
are available on the website www.rosehare.co.za