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Rosemary Hare Public Relations

TIPS AND SECRETS

The power of public relations over advertising

1. Public relations is always seen to be more credible due to the fact that advertising space is paid for and space allocated to press releases issued by public relations consultants is not..
2. It is more economical and more effective to distribute a press release than to place an advertisement when one wants to effectively reach a mass audience in a short space of time.

WHY OUTSOURCE PUBLIC RELATIONS?

Let the specialists do what they do best. A good public relations practitioner builds up good relationships with the media over a period of time, and always has the latest contacts and information relating to public relations and communication. Also, a company can lower overheads through outsourcing by not having to cover all the costs associated with full-time staff.

HOW TO AVOID THE "PR POPPIE"?

What to look for in a good public relations company

1. Experience is essential as is accreditation with and membership of the Public Relations Institute of southern Africa.
2. Experienced practitioners usually know the right suppliers for the job and the ones who can provide a cost effective service.
3. Good media relations are also essential as the media receive piles of releases every single day, many of which find their way into the dirt bin. If one has built up a good, credible relationship with the media, they will take the time to read your press releases.
4. A good public relations practitioner will keep up to date with current trends in order to keep his/her clients ahead of the competition.
5. Media monitoring is an important part of assessing the value of the success of a campaign.
6. Experienced and professional public relations practitioners have access to reader profiles for all publications, newspapers, TV and radio stations to ensure that campaigns are successful.