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a brief CV | skills & strengths | we are proud of

Projects for the Provincial Administration of the Western Cape (PAWC)

• The presentation of the budget speech of the Minister of Finance in 1999.
• The organisation of four functions for the Minister without Portfolio in the Premier’s office in celebration of Human Rights Day, Women’s Day, a pledge signing ceremony affirming PAWC’s commitment to human rights and a special function at Leeuwenhof for children and children’s rights.

PAWC: two one-year public relations and communication tenders

• Chief Directorate: Human Rights Programmes and Poverty Relief – a communication strategy
• Chief Directorate: Human Rights Programmes and Poverty Relief – special events

Local government

Prior to the local government elections in December 2000 we were involved in promoting and publicising all spheres of local government with the Cape Metropolitan Council as our anchor client. In the implementation of their public relations and communication campaign, we made extensive use of our good relations with the various print, radio and television media.

The consultancy also commissioned informal research on which to base the communication campaign in the various communities.

We developed a corporate identity including newsletters, annual reports, brochures, pamphlets, booklets and branding items, such as flags and banners and were involved in promoting and profiling the Metropolitan Mayor, the Exco Chairperson and the Chief Executive Officer

Cape Metropolitan Council

We worked with the following directorates of the Cape Metropolitan Council for five years:

• Protection, Health and Trading Services
• Water and Waste Services
• Transportation and Traffic
• Corporate Services
• Economic and Social Development
• Planning, Environment and Housing
• Financial Services

Campaigns for the CMC incorporated the following activities to name but a few

• The development of a corporate identity, including logo, newsletters, annual reports, brochures, pamphlets, booklets and branding items, such as flags and banners
• Promoting and profiling the Metropolitan Mayor, the Exco Chairperson and the Chief Executive Officer
• Organisation of competitions and sponsorship to raise awareness of Water Week
• On-going publicity for the Epping Fresh Produce Market
• The launch of the gender and equity policies
• Women's Week
• Organisation and facilitation of functions and workshops for adult basic education and training (ABET) programmes
• Facilitation of meetings with business
• Presentation and announcement of annual budgets
• Co-organisation of the CMC/UN HABITAT Conference
• Launch of the MSDF CD-ROM and guidelines
• Organisation and facilitation of the Festival of the Environment, including the annual Cheetah's Challenge and 5 and 10 km fun runs
• Public transport demonstration bus launches
• Dial-a-Ride
• Launch of the Street Field Workers' pilot project
• Organisation of graduation ceremonies for the Jobstart Training and Noordhoek Valley Training Centres
• Launch of the MENNGOS SMME Service Directory

Sport and special events

We were involved to varying extents in launching, sponsorship and management of sports and special events for the Cape Metropolitan Council and the City of Cape Town who were one of the sponsors of the following events

Cycling

• Cape Argus Pick 'n Pay Cycle Tour
• SA Cycling International

Boating/Yachting

• The Cape Town stopover of the Whitbread Round the World Race
• World Offshore Powerboat Championship
• SA Deep Sea Angling
• Volvo World Youth Sailing Championships
• World Canoe Championships

Running

• Old Mutual Two Oceans Marathon
• Engen Athletics Championships

Recreation

• Opera Festival
• North Sea Jazz Festival
• Sithengi (SA Film and Television market)
• Mastercard Cape Gourmet Festival (co-ordinated the VIP section at the opening event of the festival)
• Kite Festival
• Navy Week (arranged event publicity and marketing)
• Hip Hop Indaba
• Cars, Trains and all that Jazz
• Atlantis Arts Festival

The City of Cape Town

Free water and electricity

During 2001 Rosemary Hare Public Relations launched the Trading Services portfolio of the City of Cape Town’s free water and electricity allocations. We also arranged a media briefing during 2001 to announce the City of Cape Town’s intention to corporatise its Trading Services.

Safety and Security Services

We worked on the following projects, among others

• Silent Witness campaign
• Reducing gangsterism
• Driving licence campaign
• Operation reclaim

Bankmed

We helped organise the 90th anniversary celebration at the Mount Nelson Hotel. This incorporated entertainment, live music and a promotional video spanning the past 90 years of Bankmed, incorporating world events.

Foord Asset Management

We are profiling the Chief Investment Officer/Director, Dave Foord, in all financial and investment media.